Grow Better:
How 30X30 helped IntelligenceBank scale up

During her time as the Chief Marketing Officer of a global technology company, Tessa Court often found that navigating the asset approval system was a full-time job in itself. 

So, in 2009, Tessa answered the dreams of marketers everywhere and founded content governance platform IntelligenceBank as its CEO.

Today the Southbank-based leading innovator helps marketers and businesses to work faster and more efficiently through its AI-powered digital asset management, online brand portal and marketing operations software.

IntelligenceBank’s digital asset management, briefs and campaign workflows, proofing and mark-up tools, creative templates, disclaimer engines, online brand portals and reporting tools have helped large corporations save up to an average of three hours per creative brief.

Companies like Tabcorp have utilised the software to produce 9,500 assets in ten weeks, with zero errors.

Fourteen years after it was first launched, IntelligenceBank found itself ready in mid-2023 to scale up even further, with Tessa joining LaunchVic’s four-month 30X30 Program to prepare the company and her team for the next vital steps on their journey.

“The program was instrumental in helping IntelligenceBank to hone and refine what the company was already doing in terms of operational capability,” Tessa says.

“So instead of having a list of 10 things you need to get done this quarter, do three of them, but do them really well. Institutionalise them and automate them, so then you can move forward.”

You can never over communicate

With offices in Melbourne, the US and Canada and almost 100 staff members, IntelligenceBank’s platform is used by over 400 brands with more than 800,000 users in 55 countries logging in to use the platform every day.

The platform also has 12 million files and 350,000 briefs currently under management.

IntelligenceBank’s Chief Operating Officer Nigel Neal was keen to participate in the operations stream from the start, with the program showing him the importance of ensuring all team members were on the same page and aligned with where the company is going.

“What I learnt from the program is that you can never over communicate,” Nigel confirmed.

“It’s really important to make sure we’re all on the same bus and focused on the same thing as a team.

“It was a reminder that, although Tessa and I talk about it endlessly, it doesn’t always filter down. So it’s good to be clear about that and make sure you have regular town halls to talk about strategy and objectives.”

A crucial bird’s eye view

For Nigel, the program provided a useful outlet to step back from the business and reflect.

“The program also reminded me to take a step back from the business every so often. It got me to step away for a period, go to an off-site location and it really makes you think,” he said.

“You look back, and you kind of get to stand up on the balcony, rather than being down on the dance floor, and you can see with a little bit more clarity how things are working, what you’ve learnt and reflect a little bit on what has worked and what hasn’t worked.”

The program also reinforced the value of developing good processes and to make sure the entire team is invested in the process too.

“This has really helped us to grow better,” Nigel said

“It’s also a good reminder to slow down and talk to the board about where we are, why we chose this, what we learnt from it or can we adjust that because we think we’ll get a better result here.

“I actually think that translates into growth quite quickly.”

As a budding unicorn and with 55 countries across the world already conquered, IntelligenceBank has set its sights on the remaining 140 and hopes the tricks of the trade learnt through the 30X30 Program will help scale up those markets even faster.