Full Video Transcript

Each of you started with just an idea and you took that leap. So you might be well beyond those early days of your startups, but I’m sure that feeling has stuck with you and you can remember what it was like to start that startup.

For me, there were a number of reasons. The original genesis of the company was born out of the back of my PhD. It was an accidental discovery. And then I didn’t actually take the startup leap until my son had a number of respiratory conditions. I had to go back to the drawing board and actually build the product in my kitchen. I drew it on my kitchen bench and built it for my family and myself.

I think mine was really cumulative and iterative. Those are startup words. But essentially what happened for me was I just did one thing and then I just did another thing. I never had that moment of, oh my gosh, I’m going to solve employability or build an alternative higher education company. That was not what I sat there at my desk at the bank thinking. What I did think was, gosh, there are colleagues here that, if only they could communicate a bit better what they were good at, they could get better jobs. And there are a lot of young people who could be more than what their parents tell them to be. Just those little moments of going, well, how could I maybe put something in front of them to help?

I started doing really basic stuff. I charged people a few hundred dollars to do a LinkedIn profile or a resume and just built that out. Then all of a sudden I thought, okay, let’s take a leap and bring seven students to Silicon Valley to show them what it’s like in the innovation ecosystem in a different country. After that two-week programme, with just seven students and one university partner, it was like, okay, this is something—let’s do it again. So I think it’s important to bust the myth of the lightning bolt idea. For me it was curiosity, action, do a thing, learn a thing, do a thing, learn a thing.

It’s way more accessible than a lot of people realise. There’s something in that story which can be scary for people entering the startup world, because of the obsession with outliers and billion-dollar companies. That narrative can be intimidating, especially for someone not from a business background or who hasn’t grown up immersed in startup culture and media. Looking back, if I had known that narrative, I actually reckon I would have been too scared to enter.

What got me in was simply trying to make a difference with the resources I had, being scrappy, creative, and having fun with it. That’s not the cool VC narrative, but that’s what brought me in. So I think it’s important to open the invitation for people to join—even if you’re not sure you can be that outlier. You need some delusion that you can be something, that you can be ambitious and global.

What would you do or build if you knew you could not fail—removing that doubt? Psychologically, it does take a leap of faith to go out and do it.

Especially if you’ve got kids or a mortgage—real financial responsibilities. Entering this world doesn’t always feel like you’ve got nothing to lose. That’s where a mindset shift is sometimes required.

I echo that point because when I first told my bosses at the hospital that I was doing this, they thought, oh my God, are you crazy? And that’s true, but it’s also where a little naivety comes in. I thought, no, I’ve got this, because if nothing else I can get to the customer myself. I had the technical capability, and that gave me confidence. If nothing else, I could get to my first customer on my own and then build the right people around me.

I didn’t know what a VC was. To this day I’m still figuring it out. But I knew I had to be obsessed with the customer. That’s true no matter where you are. If you take the view that you’re going to get to the market as fast as you can—whatever it takes—you’ll find a way. With MedTech, there’s so much red tape to push through, but at the end of the day it’s about getting a product into the hands of a customer who will be delighted by it.

Yeah.

Key Takeaways

  • Cumulative moments matter more than lightning bolt revelations
  • Starting small with paying customers validates ideas organically
  • Family circumstances often provide the final push toward entrepreneurship
  • Action-based learning beats endless planning and preparation
  • The entrepreneurship journey is more accessible than most people realise

The Myth of the Lightning Bolt Moment

The moment founders decide to fully commit to their startup rarely arrives as a dramatic revelation – instead, it emerges through accumulated experiences, personal circumstances, and the growing confidence that comes from small wins. Jeanette’s journey exemplifies this iterative approach: “I think mine was really cumulative and iterative,” she explains, describing how she never had that classic moment of deciding to “solve employability or build an alternative higher education company.”

Instead, she started by charging colleagues a few hundred dollars for LinkedIn profiles and resumes, then took seven students to Silicon Valley, building momentum through “curiosity action – do a thing, learn a thing, do a thing, learn a thing.” This pattern reveals that most successful founders don’t begin with grand visions – they start with small problems they can solve immediately.

For Anushi, the leap came when personal became professional – her son’s respiratory conditions forced her back to the drawing board, literally building the product “in my kitchen. I drew it on my kitchen bench and actually built it for my family and myself.” This transformation from abstract idea to urgent personal need represents a common inflection point where founders move from consideration to commitment.

Bennett’s experience reinforces this organic evolution: starting with an event staffing business that evolved into Rosterfy, the tech platform emerged from systematically addressing a problem rather than pursuing a predetermined startup vision. The leap isn’t about having perfect conviction in a grand vision, but about reaching a point where not acting feels worse than the risk of failure.

As Jeanette notes, this accessibility can actually be intimidating for people entering the startup world, because the “obsession with outliers” creates false barriers. “What got me in was just try to make a difference and try to do it with the resources that you have and be scrappy and creative,” she reflects. The real leap isn’t jumping off a cliff – it’s taking one step forward, then another, until you realize you’re already flying.

The founders reveal that entrepreneurship is less about dramatic leaps of faith and more about building the courage to keep moving forward when each small step validates that there’s something worth pursuing.

Action solves everything. When you’re stressing out about something, do something.

— Matt Allen, Co-Founder, Tractor Ventures

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Featured Founders

Jeanette Cheah – Co-founder & CEO of HEX. A leading alternative education company. Left corporate banking after 14 years to build something meaningful.

Matt Allen – Co-founder of Tractor Ventures. Built Australia’s leading scale-up lending platform from scratch, despite having “the least entrepreneurial family on earth.”

Bennett Merriman – Co-founder & CEO of Rosterfy. Scaled from university side-project to managing 120,000+ volunteers for global events including the Super Bowl.

Kai Van Lieshout – Co-founder & CEO of Lyrebird Health. Engineer-turned-founder solving healthcare’s biggest inefficiencies through technology.

Dr. Anushi Rajapaksa – Founder & CEO of Misti. MedTech innovator. From hospital corridors to building life-changing medical devices, including taking her daughter on stage at demo day.