How To Tell The Story of Your Startup: By Character

Character is a communications strategy and public relations for the the startup, technology, government, corporate, and cultural sectors. 

Character received funding through LaunchVic's fifth funding round to deliver their program to help startups fast-track their business growth through Character's proven marketing strategies. This program provided founders with practical, hands-on advice, and equipped them with the tools and templates needed to generate meaningful public relations and marketing results. 

The program empowered startups to discover what their brand is and why people should care about it, understand who their stakeholders are and how to engage them, and identify key communications messages and tactics to employ to ensure brand messages are convincing and effective.

This course included an intensive one-day workshop and individual follow-up session. The course was offered 5 times for free.

Funding for this program is now complete. 

Visit the Character + Distinction website for future programs and opportunities.